After proving its concept through corporate and franchise locations, the Georgia-based frozen dessert brand is seeking franchise partners to support its next phase of strategic growth.
St. Simons, GA (RestaurantNews.com) After spending nearly 15 years refining its community-driven frozen dessert concept, Fuse Frozen Co. is actively expanding its franchise footprint across the Southeast. Having proven the model through both corporate and franchise locations, the Georgia-based brand is actively seeking franchise partners in strategically selected markets.
Founded in 2012, Fuse Frozen Co. operates three corporate-owned locations in Glynn County, Georgia, along with franchise locations in St. Augustine, Florida, and Atlanta, Georgia.
“Rather than rushing into franchising, we wanted to prove the concept first in multiple locations,” said Justin Henshaw, founder and CEO of Fuse Frozen Co., of the company’s decision to begin franchising in 2025. “We focused on building profitable stores, documenting our systems, creating repeatable operating procedures, and making sure the model could succeed without the owner being involved in day-to-day operations.”
The company’s frozen dessert menu includes frozen yogurt with both staple and rotating flavors that vary by location, along with ice cream, gelato, dairy-free sorbet and a wide variety of toppings. Gluten-free options are also available, offering guests plenty of ways to customize their desserts.
Beyond the menu, Fuse Frozen Co. was built to be more than a place to grab dessert. From birthday celebrations to after-dinner stops, the company aims to become part of the communities it serves while providing franchisees with a business designed for long-term success.
The simplified operating model also contributes to the company’s business performance. Henshaw said the self-serve format helps keep labor costs low, simplifies staffing and inventory management, and supports strong unit-level economics for franchise owners.
Both of its initial franchise ownership groups have already expressed interest in opening additional locations – something Henshaw believes says more than any sales brochure could.
“To us, that’s one of the strongest indicators that we’re building something special,” he added.
As Fuse Frozen Co. continues to grow, the company is focusing its franchise development throughout North Florida, particularly Jacksonville and the surrounding communities, including Yulee, St. Augustine and Daytona Beach, while continuing to expand throughout the surrounding suburbs of Metro Atlanta.
Henshaw said the company’s philosophy is to grow strategically by building clusters of successful stores that strengthen brand recognition while allowing franchisees to benefit from regional marketing and operational support, rather than simply awarding franchises wherever opportunities arise.
“This business was built for real people and real families – not just experienced restaurant operators,” Henshaw said. “We’ve spent nearly 15 years simplifying every aspect of the operation. Personally, I haven’t worked inside one of my stores in nearly 12 years. I couldn’t even tell you how to operate our point-of-sale system anymore – and I say that with pride. That’s exactly what we set out to build: a business that doesn’t depend on the owner being there every day.”
Henshaw said that same philosophy guides the company’s expansion, with an emphasis on partnering with franchisees who share its long-term vision.
“We’re not interested in becoming the biggest frozen dessert franchise overnight,” he said. “Our goal is to become one of the best. That means partnering with great people, supporting them well, and growing at a pace that protects the brand and creates long-term success for everyone involved.”
Learn more about the Fuse Frozen Co. and franchising opportunities at FuseFrozenCo.com/franchising. Follow Fuse Frozen Co. on Instagram @Fusefrozenco.
About Fuse Frozen Co.
Fuse Frozen Co. is a community-driven frozen dessert destination offering customizable frozen yogurt, ice cream, gelato, dairy-free sorbet and a wide variety of toppings in a fun, family-friendly environment.
With corporate and franchise locations in Georgia and Florida, the company is strategically expanding its footprint across the Southeast. To kick off your franchise journey with Fuse Frozen Co., visit FuseFrozenCo.com/franchising.
Media Contact:
Fuse Frozen Co. Franchise Team
franchising@fusefrozenco.com
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